Category: Dan’s Blog

Differentiate & Thrive – Dan’s Blog

One of the saddest things about the fitness industry is the number of quality trainers that leave because they didn’t build a significant client base. The industry dropout rate is worse than ever and one of the MAJOR reasons for this is commoditization. This fancy word just means that personal training has become so common.. read more

Why Be Average? – Dan’s Blog

“Be so good they can’t ignore you” I went to a new burger place on Saturday night (yes, I do eat burgers). It was only 7:30 pm and the waiting time was already over an hour. The place had no signage, it was graffiti ridden, it had a limited menu and pretty average décor. However,.. read more

Dan’s Blog: It Needs To Change

I am immensely passionate about the health and fitness industry. It has been remarkably good to me over the last 12 years. It has enabled me to live and share my vision, travel the world and meet many incredible people. I believe a fitness professional has the potential to make a remarkable difference to many.. read more

Dan’s Blog: You Can’t Succeed Without Passion

I clearly recall my thoughts preceding the opening of my PT studio where I naively believed that my days would be tailored to the perfect lifestyle; training clients all morning, taking long midday break reading at the beach and then resuming training clients in the evening. I believed I had nailed the perfect lifestyle job.. read more

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