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ANIMATING THE CUE

I recall a pivotal event in 2009 where I attended a conference and the speaker James Fitzgerald, former CrossFit champion discussing the concept of Skill-Acquisition. That was the light bulb moment for me in appreciating movement and human performance as not simply a...
How to Increase Client Motivation

How to Increase Client Motivation

Just Increase your Client’s Competence… ‘Perceived Self-Belief to achieve the outcome’ This is one of the key differences between a Coach and Trainer. A Coach understands how to increase a clients motivation through increasing competence through the prescription of...
How to Increase Clients Motivation…

How to Increase Clients Motivation…

Autonomy is the freedom of choice and is the third innate lead within the ‘Self Determination Theory’. This is about understanding the client and their need to be empowered in the decision making process. Give them options and remember they know themselves...
AIK Reflections

AIK Reflections

Reflections on AIK It all began towards the end of 2008 when Dan and I conjured an idea that had been planted during our intense, mixed circuit training sessions. Of course as PT

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