One of the saddest things about the fitness industry is the number of quality trainers that leave because they didn’t build a significant client base. The industry dropout rate is worse than ever and one of the MAJOR reasons for this is commoditization. This fancy word just means that personal training has become so common […]
Differentiate & Thrive – Dan’s Blog Read More »
“Be so good they can’t ignore you” I went to a new burger place on Saturday night (yes, I do eat burgers). It was only 7:30 pm and the waiting time was already over an hour. The place had no signage, it was graffiti ridden, it had a limited menu and pretty average décor. However,
Why Be Average? – Dan’s Blog Read More »
“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf How would you feel about paying a premium price for a below average service? This is exactly what happened to my wife and I recently, and it left a bitter taste in my mouth. What’s more, this service caused a great amount
Treat Your Customer As The Most Important Person In The World – Dan’s Blog Read More »
I am immensely passionate about the health and fitness industry. It has been remarkably good to me over the last 12 years. It has enabled me to live and share my vision, travel the world and meet many incredible people. I believe a fitness professional has the potential to make a remarkable difference to many
Dan’s Blog: It Needs To Change Read More »
Wouldn’t life be much easier if you consistently attracted quality new customers into your business? I see so many great coaches labour professionally because they don’t know how to attract their perfect prospect. Whilst enlisting new customers is crucial to their business, they often don’t know the best way to garner interest and then recruit. They
Dan’s Blog: Building An Attraction Model Read More »
I clearly recall my thoughts preceding the opening of my PT studio where I naively believed that my days would be tailored to the perfect lifestyle; training clients all morning, taking long midday break reading at the beach and then resuming training clients in the evening. I believed I had nailed the perfect lifestyle job
Dan’s Blog: You Can’t Succeed Without Passion Read More »
A system is a set of things working together as parts of a mechanism or an interconnecting network. Our world view and how we see the world is shaped by the paradigms we adopt. If we see everything in systems, there is a structure and flow to things. Specifically, we move through life less frustrated
Coaching Principle: Systems Over Randomness Read More »
With our new Accredited Group Fx Course set to launch in May next month I think it would be appropriate to talk about some of the problems I have seen and heard among the Fitness Industry about Group Training and why we here at AIK felt the need to come up with a solution. We
Group Training – More Money, More Clients & More Time for You Read More »
Just Increase your Client’s Competence… ‘Perceived Self-Belief to achieve the outcome’ This is one of the key differences between a Coach and Trainer. A Coach understands how to increase a client’s competence through the prescription of the RIGHT exercises for their ability. In addition, they understand FEEDBACK. The type and amount are key. Feedback is the
How to Increase Client Motivation Read More »
